I created a custom Shopify store for YILIFT, a premium furniture brand specializing in pneumatic height adjustable desks. To align with their brand, I developed a new visual identity and designed an e-commerce platform emphasizing simplicity, functionality, and user experience.

More Info

See It Alive

UX Mangement
User Research

UI Design
A/B Testing
Quantitive Analysis
2023-2024

Business Goal
To sell 3000+ our YILIFT height adjustable desk on Amazon, Wayfair and our own website in the first year.
Understanding the goal
How can we leverage a unified style
and rich user experience across multiple platforms
to achieve user growth for our new brand?

UX Roadmap

Before
After

Design Impact 01

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Design Impacts
By leveraging cultural preferences and user insights, I designed a clean interface with a darker color scheme that prioritizes key points.
A/B testing confirmed this approach, with significant increases in views, user acquisition, and user engagement.

Key challenges

How can we leverage a unified style
and rich user experience across multiple platforms
to achieve user growth for our new brand?


01 Who are the users?
02 What's the priority of multiple platforms?
03 How can we unify and specialize UX of multiple platforms?

01
Who are the users?
Stakeholders engagement
As the sole UX designer, I actively engage sales, marketing teams, and industrial designers throughout the design process, ensuring alignment and buy-in.
Key insights:
Translate technical capabilities into user-centric solutions.

02
Platform Priority
Why?
To save overall costs and time, and avoid duplicate work, we need to identify which content can be used across all platforms and which requires special attention.
03
How can we unify and specialize
UX of multiple platforms?
Leveraging competitive insights and user feedback, I led the team in refining our information architecture for better user navigation.
• Delivery
• User scenarios
• Product quality
• Assembly
• Product material
• Functionalities

Design problems interation

Recognizing the unique requirements
of multiple platforms, I strategically designed
a workflow and system to enhance our efficiency.
What is the same on all platforms?
• User scenarios
• Product details
• User reviews
What  is the same, but needs a different layout?

What is totally unique to each platform?

Responsive Design

When optimizing the website for mobile devices,
I prioritized a clear and concise presentation of information due to the smaller screen size.

Final Deliverables

CHALLENGES & SOLUTIONS

Communication Challenge

One challenge I encountered in my UX projects was communication barriers among team members with diverse backgrounds—some from business and others from technical fields.
For instance, there was a disagreement about the importance of certain elements, like placing a patent related to gas springs in a key information category.
I resolved this by utilizing existing product features as supporting data and creating visual drafts of my ideas. This visual approach facilitated more effective discussions, bridging the communication gap and ensuring our design decisions were user-focused and well-informed.

KEY TAKEAWAYS

Smooth Launching Process

At present, we are in the midst of the visual design process for our website and promotional content. The structured design workflow and organized content we established earlier have significantly boosted our team's confidence and design efficiency. These streamlined processes have played a pivotal role in enhancing our teamwork and productivity, ensuring that our designs align seamlessly with our goals.

Triangulate Insights

Do not underestimate the input from individuals with different professional backgrounds regarding design. While they may not be professional designers, they could be potential users.
Some suggestions they offer based on their experiences might merit a deeper inquiry before dismissal.
For example, asking questions such as 'Why do you think that?' and 'Does this idea apply to a specific audience?' can provide valuable insights and lead to a more comprehensive understanding before making any judgments.