Background

With a primary goal of elevating both the shopping experience and content design, my approach encompassed end-to-end project management and the application of senior-level design strategies. I streamlined the user journey to enhance discoverability, engagement, and satisfaction across key touchpoints. Through a seamless blend of visual and functional design, I ensured that users could effortlessly explore and appreciate each product's story and craftsmanship.

WHAT I DID

End-to-End Project Management: Guided the project from concept through development, coordinating with developers, stakeholders, and creatives to maintain a cohesive vision.
‍Shopping Experience Enhancement: Designed a user-centric interface that prioritizes product visibility and ease of navigation, enabling users to browse and purchase with minimal friction.
‍Content Strategy: Developed a content structure that highlights each product's unique appeal, integrating storytelling elements to foster a deeper connection with customers.
‍Data-Driven Improvements: Used analytics and user feedback to continuously refine the design, enhancing SEO and user retention metrics.